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Tag: music marketing

  • Spotify Is Cracking Down On Fake Music Streams

    Spotify Is Cracking Down On Fake Music Streams

    Popular music streaming application Spotify, is cracking down on fake music streams and warns all about the acts of fake music streams. Content that is gaining fake streams will be removed and mechanical royalties will be withheld. Spotify has made policing fake streams a warning in the past, however the real hunt for cracking done on fake music streams has begun now.

    The abuse of fake music streams also known as bot streams on the Spotify platform has been a trend of late. These practices are performed by Artists, who either don’t know they are being scammed by untrustworthy music promoters or they are blatantly committing streaming fraud. Those artists who don’t know they are being scammed are in an awful situation, but for those artist who know what they are doing need to stop!

    Spotify is cracking down on fake music streams to save more of the marketing bag for their self. The business structure for any mega giant like Spotify is simple, control market share. Spotify’s biggest money maker is advertising and their business goals as a music social media platform is to make money through different advertising streams. Fake streams takes away from Spotify potentially controlling the music advertising market share. Spotify wants more independent artist to spend money on their ad studio for artists.

    The issue is the Spotify ad studio is not as effective in my humble as opinion. Facebook, Instagram and google ads. These social media platforms are better options that will give you a better ROI on your music promotions.

    Artist look for short cuts and go for fake music streams, because honestly the streaming game is garbage. Spotify gives artists and content creators fractions of pennies for royalties. The Spotify algorithm seems to favor artists signed to record labels and this makes things unbalanced in the industry. Those who want organic streams  don’t have the financial backing to run major marketing campaigns, so they look for cheap options not knowing cheaper is not actually good! Generally if you see some marketing agency offering and guaranteeing 1 million streams for $50 dollars or $100 dollars that’s a untrustworthy music promoter serving you bot streams.

    In the long run acquiring fake streams will only hurt your music. Spotify is on the hunt looking for musical content that has gained fake music streams to take down. You can bet that your music will be at risk if you are engaging in streaming fraud. January of 2021 Spotify had a massive removal of content, which sparked some controversy because many of the take downs were in fact inaccurate. This goes to show, how far Spotify is willing to go to eliminate bots streams.

     

    Fake Music Streams

     

  • Making Money Off Music

    Making Money Of Music

     Making Money off Music

    5 ways to making money off music

    Many recording artist have a common question, is making money off music possible? Now this is a fair question to ask, especially in this new era of music. With the incline of social media and the internet a lot of artist, songwriters, producers and recording studios may have some doubts about the state of the music business.

    Honestly I would have to say yes! The possibility of making money off music is definitely there. We are in a digital age, and there is no better time than now to make music and earn off of your music. The digital age has given recording artist the flexibility that wasn’t possible 15 years ago.

    It is safe to say that the digital age has forced most artist and musician groups to become more independent and independence is not a bad thing! Yes being an indie artist trying to make money off music will have its challenges, but the success is a lot fruitful in regards to the monetary gain.

    The average statutory rate for earnings for a newly signed artist on a major label is 10 cents off the dollar. Meaning a record label will collect 90 cents and the artiste keeps 10 cents. Some independent labels will give an artist 25 cents and collect 75 cents which is better. Also you have your indie artist that does everything for his or her self and will collect all of their earnings after paying for promotion, distribution, studio time and beat instrumentals or live musicians.

    Making money off music will take time and will also depend on how hard your working. Think of a strategic approach to introduce the public to your sound. Your growth as an artist will not come over night but it will come if you have the proper work ethic.

    Also you must have a love for what you are doing. Whether it may be a singer, rapper, dj, songwriter, producer or studio engineer, you must have a love for it. If you don’t have a love for it making money off music will just be something you’re doing just to make money. Most people who do something just to make money drop the ball and fail as soon as they see the slightest form of disappointment.

    Below are 5 things an artist can do to begin making money off music, in the digital age.

    1. Crowd funding – this avenue in making money off music is done through donations from friend, family members, customers/fans or individual investors. The approach is basically a collected effort amongst people who have admiration towards the artist music.
    2. You Tube – As an artist you tube as set up monetization so selected channels can generate revenue through advertising. The very first step for you tube would be to drive traffic to your you tube channel and build an audience to optimize your channel for opportunities.
    3. Sponsorship – Sponsorship’s only work best when an artist has developed a nice fan base. company sponsorship’s can range from money, products or services.
    4. Streaming – One of my personal favorites is streaming, streaming does take some work to circulate your song for online streams. However streams are like radio spins. You can get 3, 5 or 10 cents per steam depending on where the music is being streamed from.
    5. CD Sales – One of the top ways to sell cds are at live performances, an artist can have his or her team set up a vendor with cds to sell. Live performances are the best way in my opinion because potential fans are getting a feel for who the artist is and will feel more open to patronizing an artist music campaign.

  • Music Distribution

    The power of music distribution

    Why Music Distribution Matters

    Adding music distribution to your campaign

    Frequently talented unsigned artist record great material. They get it mixed, mastered ready for the world to hear and even ad a music video to the song, so they figure… I’m going to drop it Friday on Facebook maybe even twitter Right! Well that’s a good attempt but unsigned artist need to take things a little further. It is annoying to see good artist spend year after year making music that can potentially spawn their dream career and the music ends up going no where!Music Distribution fyah beats

    Unsigned artist should look towards music distribution, the process of distributing a artist music is vital to the growth of the artist career. Now this depends on what type of music distribution, there are many forms of distribution and is a part of the puzzle that is pretty much left out sadly by unsigned artist.

    Now a unsigned artist should take all avenues in music distribution, why? You may ask! Its simply because he or she is a fresh face. I’ll be straight up if a artist does not place some effort to distribute their material they limit the chance of success by about 50%. People need to continuously see, hear and become familiar with the artist, this is also in relation to forms of branding.

    The biggest mistake unsigned artist have is thinking releasing a song starts and ends with social media. If a artist begins to get stuck in this train of thought they will definitely become stuck. All that will happen next is year after year the artist will loose focus, hope and confidence only to fail at achieving their dream. Now not everyone can be have what it takes to a super star artist, but the game has honestly way more depth to it than twitter and Facebook… and this is the reason why you have so many artist online now wishing to be scene.

    My friend if you are reading this now go ahead and click here tap into a piece of the puzzle that many indie artist leave out the puzzle! There are millions of unsigned artist online desiring to be heard and seen but I beg and plead please don’t be stuck year after year recording great music thinking a major label A&R executive will come in boxing you on Instagram and twitter. Simply does not work that way… Don’t get me wrong at all… It has happened but its like winning the powerball lotto! Don’t wait for luck make your luck man.

    let me give you some valuable information about some of the steps you can use to bring your music as a artist above the rapid saturation that has plagued twitter, Instagram and Facebook. Go here

    Win a 1 Year Free Digital Distribution Offer

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